Newsletter Design - Group - 3-8-2016

Project planning : Newsletter Design

Research :
. Designer
. Products
. Interest
. Gallery page
. Target ( age, gender, shopping habit ...)

What is Newsletter ?

Newsletter is connected by newspapers and leaflets which include news and events. Newsletter is similar contact general information.

Nowadays, Newsletter has tended to online by email or place on a website which usually is weekly or monthly.

Source :Penn State College of Agricultural Sciences (2016) Blog vs Newsletter: What is the difference. Available from: http://agsci.psu.edu/communications/web/best-practices/blogs-vs-newsletter [ Accessed : 8/4/2016]

Why we need Newsletter ?

Newsletter is the same email marketing which has many benefits such as the cheapest price, the most effective targeting customers and encourages the reader to find out more details information.

However, email marketing just contacts existing customer and depend on business goal or activities.

How to design a Newsletter ?

1. Know where we will start - Avoid blacklist and spamming
2. Define target - Who we will contact
3. Decide the form
4. What it FOCUS ?
5. Be careful the title and footer
6. Uses image or visual information - tell a story and keep analysis the details
7. Encourage feedback and Speed up process
8. TEST before sending

How to evolute Newsletter ?

Research others website :